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2025 New Freshwater Lure Colors

Shimano Expands Suspended Jerkbait Lineup with New Colorways

New for Spring 2025, Shimano introduces five new colorways across three of its premium suspended jerkbaits: the World Minnow 115SP, Zumverno 95SP, and Zumverno 115SP MR. The new colorways combine Shimano’s proven BOOST CONCEPT lure technologies with an ultra-natural finish to trigger more strikes from wary gamefish. All three suspended jerkbait offerings now feature the highly anticipated Matte Perch color pattern, designed to replicate young-of-the-year perch, a primary forage base in top northern fisheries.

 

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World Minnow 115SP

This 115mm suspended jerkbait has become a staple in Shimano’s lineup, delivering erratic side-to-side darting action to mimic fleeing baitfish. With Shimano’s FLASH BOOST technology, this jerkbait continuously emits a lifelike flash—even on pause—while its aerodynamic design ensures a long casting range. Diving 4-6 feet, the World Minnow 115SP is perfect for targeting fish at mid-range depths. Now available in three new colors—Matte Perch, Horned Minnow (limited edition), and Jalapeno (limited edition)—this jerkbait offers the ideal presentation for capitalizing on aggressive feeding windows in clear water conditions.

Zumverno 115SP MR

The Zumverno 115SP MR delivers a nose-down posture, making it easy to be seen on a forward-facing sonar screen, all while maintaining an erratic darting action. Its uniquely designed bill allows it to deflect off structures, making it a go-to choice for anglers targeting fish in and around hard cover. Diving to seven feet, this lure excels at reaching fish in mid-range depths. Now available in five new colors—Matte Perch, Macchiato, Wintergreen, Horned Minnow (limited edition), and Jalapeno (limited edition)—the Zumverno 115SP MR combines Shimano’s cutting-edge innovations with proven color patterns for exceptional performance.

Zumverno 95SP

The compact Zumverno 95SP provides a deadly alternative for finesse presentations, making it the perfect choice when bass demands a smaller profile. Engineered with Shimano’s JET BOOST technology for enhanced casting range, FLASH BOOST for continuous lifelike flash, and SCALE BOOST for unmatched realism, the Zumverno 95SP now comes in Matte Perch to seamlessly match natural forage, enticing even the most pressured fish.