Lifestyle Videos

Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's Infinity Drive technology, one-piece aluminum CoreSolid Body and MGL Spool III, the Bantam reels can attack thick vegetation, flip big jigs, burn 1-ounce spinnerbaits, or scour the depths with large crankbaits without resistance or hesitation. A reel with a reputation for toughness just got even stronger and more versatile: Don't shy away from heavy cover, expansive weed mats or thick hydrilla — step up your Power Game with the next generation of Bantam.

Leaders never settle while redefining innovation — a trajectory of infinite evolution. The iconic heritage of the Stella family embodies this mindset with the debut of the new Stella FK aimed at enriching angler performance through the debut of industry-leading Shimano reel technology.

Every bass is within range when you have a full arsenal of Curado rod and reel systems at the ready.

We live for that night of the week during the summer: We can't wait to punch out and head to the lake as we chase victory. All winter and spring, our mind drifts thinking about the friendly competition during those long summer nights and the opportunity to get out on the water with our teammate in hopes of claiming top honors. It's a grind, and we love it.

Life is complex and can get busy at times, but for those of us that enjoy the outdoors and being on the water know that fishing is what truly makes us happy. The best part is that we can share that experience with our friends in different ways, even if they're 400 miles away.

Shimano’s revolutionary World Family of premium freshwater lures leverages industry-leading technologies to help anglers catch more and bigger bass.