Product Videos

The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the multi-species angler. Built utilizing Shimano's legendary carbon-infused CI4+ body to provide a lightweight platform and increased sensitivity, the Miravel also features Shimano's MagnumLite rotor to allow for an effortless startup and quick hooksets. Sporting a trifecta of Shimano premium reel technologies — cold-forged HAGANE Gear, SilentDrive and X-Ship — provides durable gearing with tighter tolerances for smoother reeling performance. Fish confidently with Miravel in hand, the newest member of the MagnumLite series is ready for the challenge.

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tournament-level performance and versatility to cover any technique. The redesigned SLX lineup features Shimano's proprietary DIAFLASH technology — carbon tape diagonally wrapped in opposite directions on the outermost layer of the butt section to form an array of "X" shapes — to prevent twisting and enhance an angler's pulling power. The comprehensive series of casting and spinning rods expands upon the previous generation of SLX rods and now features two models specifically for anglers throwing large swimbaits. Donning Titanium Oxide guides, the redesigned SLX series features EVA split-grip handles with custom-etched logos to provide anglers all-day comfort and added performance whether it's a weeknight tournament or in pursuit of the next personal best.

Shimano's legendary prowess in DC technology continues with the addition of the all-new Curado DC 200, an expansion to the tournament-proven Curado family of low-profile reels. The Curado DC 200 provides anglers up to 40% more line capacity for added versatility and performance using a wide range of baits and techniques, especially those looking to leverage heavier line, larger lures or maximize casting performance. The I-DC4 unit provides anglers with four distinct settings to control how much braking the DC technology applies to the spool during the cast for ultimate control while minimizing backlashes when long-bombing casts or fishing in windy conditions. Fish smarter and leverage Shimano's premium DC technology within the all-new Curado 200 DC.

Infinity Evolution. The iconic heritage of the Shimano Stella family embodies this mindset with the debut of the new Stella FK, a reel packed with innovative technologies that enhance power and durability, drag performance and line management. Loaded with industry-leading features, the redesigned Stella represents the pinnacle of Shimano reel engineering and enhances the on-the-water experience of every angler.

Crankbaits are an essential component of every angler’s repertoire. With Shimano’s new Macbeth collection, bass fanatics can leverage a comprehensive array of meticulously-designed crankbaits to dissect the shallows and land their next trophy. Six distinct designs couple exceptional wobbling action, precision internal weight placement, and intricately-tuned diving lips with ten strike-provoking color patterns to help Macbeth lures grab the attention of oversized bass.