Throughout our over 100-year history Shimano has been at the forefront, developing cutting-edge technologies and innovative fishing products. Shimano fishing Reels, Rods, Lines, Lures, and Accessories are designed to meet global demand for superior quality fishing tackle. We strive to supply captivating products that meet changing customer demands and help them to live healthy and enriched lives. It is our mission to promote health and happiness through the enjoyment of nature.

Shimano New Zealand supplies a wide range of fishing reels that cover a diverse selection of fishing techniques for saltwater and freshwater use, across multiple price-points, to ensure all kiwi anglers have access to quality fishing gear. Spinning Reels; Stella, Vanquish, Twinpower, Stradic, Saragosa. Overhead Reels; Ocea Jigger, Talica, Torium, Speedmaster, TLD. Surfcasting Reels; Ultegra, Speedmaster, Aerlex. Baitcast Reels; Grappler, Engetsu, Curado. Baitrunner Reels; Thunnus, Baitrunner D, Baitrunner OC. Gamefishing Reels; Tiagra, Talica, Tyrnos, TLD. Electric Reels; Beastmaster, Forcemaster, Plays.