Established in 1921, Shimano today globally operates three key businesses, with sales offices and factories all over the world. In 1970 Shimano launched the Fishing Tackle Division, as the second business pillar which aligns to the corporate vision; contributing to promotion of public health by encouraging outdoor activities. Throughout our over 100-year history, Shimano has constantly been at the forefront, developing cutting-edge technologies and products. Shimano develops products that meet the global demand for superior quality fishing tackle through original technologies and innovative ideas. We strive to supply ‘captivating products’ that meet changing customer demands to help them live healthy and enriched lives. It is our mission to promote health and happiness through the enjoyment of nature and the world around us.
People understand the joy of connecting their hearts with the breathing of nature. They know the joy of finding someone they can connect and communicate with. That’s simply because all people have nature within them. And tools are largely connected to the joy of people. We at Shimano have been providing attractive products with a focus on fishing, one of the most popular recreational activities.
Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people. We aim to become a company that creates excitement among people. We will continue to support people to realize their dreams and create new lifestyles that bring them closer to nature while sharing the joy of life with each other.