Leading the game for 2025, the Shimano team will be showcasing our full product range including the newly released #1 premium spin reel, Stella SWD, the new 2025 Twinpower reel, Grappler rods and a new line of Winter Apparel. Alongside all our products, the return of our interactive electric reel displays and fishing simulators, means there’s plenty of fun to be had as you take in the full Pavilion experience.

A refreshed set of Shimano Masterclass Seminars will also run daily, with Pro Staffers Matt Watson talking Tuna, Chad Prentice explaining all things surfcasting, father and son team TK and Cam Walker teaching us to read the signs that lead to more hookups, and Dan Govier bringing us an all-new Snapper Masterclass.

New for 2025, Matt Watson will MC a lineup of panel discussions covering Kingfish (Thursday), Trailer Boat Game Fishing (Friday), Lure Fishing (Saturday) and Land Based (Sunday) techniques with specialist Pro Staffers sharing tips, tricks, yarns and banter. Don’t forget to look out for special guests Baitman and Rodin (AKA rugby stars Kurt Eklund and Naitoa AhKuoi) who’ll be joining us for the Land Based fishing panel on Sunday.

The 2025 Shimano Pavilion offers the ultimate opportunity to get inspired while enhancing your fishing skills and knowledge with exposure to the latest equipment and expert advice. We can’t wait to see you there!