The Yasei concept is a line of European fishing tackle developed by Shimano. The Yasei concept is based on the idea of creating high-quality, innovative products that cater to the needs of modern European lure anglers. The Yasei range includes rods, luggage, lures, and fishing apparel designed for a variety of fishing styles and techniques.
In 2023, Shimano introduces Yasei Lures. The lures are made specifically for European predators like Pike, Zander, Perch and Aspius. The line covers hardbaits for different styles and techniques. The Yasei lures are introduced in many new and exciting colors, for many different fishing conditions. At the moment, the lineup consists of the following lure types:
The Yasei Cover Crank is a great crankbait for casting and trolling, easy to control and maneuverable over rocks, weeds, and other obstacles. The erratic movement together with the wobbling action attracts fish, while the built-in rattle will perform at its best when fishing stained waters.
The Yasei Shock Stick is an Incredible surface lure for Pike, Aspius and Perch. The ‘walk the dog’ action of the lure causes a lot of movement in the water. Twitch it with short pauses after the lure breaks out to one side to entice aggressive strikes on the surface.
The Yasei Soul Swim is not an ordinary lure, but a work of art. The Yasei Soul Swim dances elegantly to seduce big pike for a strike. It has a realistic swimming movement that pikes just cannot withstand. Predators will feel the disturbance in the water when the Soul Swim glides effortlessly through it. To fish in the shallows use the front ring. For trolling or to reach a deeper water layer use the top ring on the head of the lure.
The Yasei Trigger Twitch is a spectacular twitch bait with a very nervous darting type of action. It resembles a wounded bait fish that is trying to get away. Twitch and wait a second or two, then repeat and create an unpredictable pattern. You can fish it slowly, moderately, or fast to cater for your preferred fishing style.
Yasei rods are designed to fish for European predator species with specific techniques and styles. One of the standout features of the Yasei rods is the use of advanced materials and construction techniques, which help to create lightweight, sensitive, and durable products. For example, the Yasei rods Ax and Yasei LTD rods use high-modulus carbon fiber blanks, which are strong and sensitive.
The Yasei rods are available in 3 price points. The Yasei LTD series is the high-end version with some of the best components in the market. Built for precision and sensitivity and equipped with Spiral X core to give you ultimate accuracy in your fishing. The normal Yasei versions all have Hi-Power X blanks and many premium components. The Yasei rods provide a great rod for a wide group of anglers across Europe. The Yasei BB rods are good robust rods with a lot of value for money. They are intended for heavy use, and they can take a hit: ideal for street fishing and to buy as an extra rod for a technique you want to learn or start with.
In addition to the technical aspects of the Yasei concept, Shimano also placed a strong emphasis on the design and aesthetics of the products. The Yasei range features a sleek, modern look that is intended to appeal to a wide range of anglers. Yasei rods have optimized grip sections & optimized balance. The grey EVA grip sections create a unique design with a high recognizability detail. Some models feature Taftec Solid Tips for finesse fishing styles.
Also check out this video of the Yasei Rod development process: (1719) Designed to fish for specific species and methods! | YASEI AX - YouTube
Overall, the Shimano Yasei concept represents a commitment to quality, innovation, and performance in the world of fishing tackle. Whether you are a beginner or an experienced angler, the Yasei range has something to offer.