The Yasei concept is a range of European fishing tackle developed by Shimano. The Yasei concept is based on the idea of creating high quality, innovative products that cater for the needs of modern European lure anglers. The Yasei range includes rods, luggage, lines, lures and fishing apparel, designed for a variety of predator fishing styles and techniques.
For 2023 Shimano has introduced a range of Yasei Lures. These fantastic hardbait lures are made specifically for European predators like Pike, Zander, Perch and Aspius and cover different fishing styles and techniques. Featuring many exciting colors developed for different fishing conditions and situations, the lineup consists of the following lure types:
The Yasei Cover Crank is a great crankbait for casting and trolling, easy to control and maneuverable over rocks, weeds, and other obstacles. The erratic movement, together with the wobbling action attracts fish, while the built-in rattle performs at its best when fishing in coloured waters.
The Yasei Shock Stick is an incredible surface lure for Pike, Aspius and Perch. The ‘walk the dog’ action of the lure causes a lot of movement in the water. Twitch it with short pauses after the lure breaks out to one side, to entice aggressive strikes on the surface.
The Yasei Soul Swim is not an ordinary lure, but a work of art. It dances elegantly with a realistic swimming movement to seduce big pike into a strike. Predators can feel the disturbance in the water when the Soul Swim glides effortlessly through it. To fish in the shallows attach the lure using the front ring. For trolling, or to reach a deeper depths, use the top ring on the head of the lure.
The Yasei Trigger Twitch is a spectacular twitch bait with a very nervous darting type of action. It resembles a wounded bait fish that is trying to get away. Twitch and wait a second or two, then repeat and create an unpredictable pattern. You can fish it slowly, moderately, or fast to cater for your preferred fishing style.
The Yasei rods are designed to fish for European predator species with specific techniques and styles. One of the standout features of all the Yasei rods is the use of advanced materials and construction techniques, which help to create lightweight, sensitive, and durable products. Yasei AX and Yasei LTD rods all use high-modulus carbon fibre blanks, which are strong, sensitive and very responsive. Yasei rods are available at three price points.
The Yasei LTD series is the high-end version with some of the best components in the market. Built for precision and sensitivity, and equipped with Spiral X Core technology to give you ultimate accuracy and precision in your fishing.
The Yasei range has Hi-Power X blanks, features premium components and provides a wide choice of models for anglers across Europe. Yasei rods have optimized grip sections and balance. The grey EVA grip sections create a unique design with a high visual identity. Some models feature TAFTEC solid tips for finesse fishing styles.
The Yasei BB rods offer fantastic value for money and have a robust characteristic making them particularly useful for young and less experienced anglers. Offering a wide range of models, they are also ideal as an extra rod when learning a new technique.
In addition to the technical aspects of the Yasei Concept, SHIMANO has also placed a strong emphasis on the design and aesthetics of the products. The Yasei range features a sleek, modern look that is intended to appeal to a wide cross section of anglers.
Also check out this video of the Yasei Rod development process: (1719) Designed to fish for specific species and methods! | YASEI AX - YouTube
Overall, the Shimano Yasei concept represents a commitment to quality, innovation, and performance in the world of fishing tackle. Whether you are a beginner or an experienced angler, the Yasei range has something to offer.