Shimano designed JET BOOST lure technology to give anglers the upper hand by increasing casting distance and accuracy compared to a lure of similar weight and dimensions. JET BOOST lure technology capitalizes on the centrifugal force of an angler's cast by allowing the internal weight to slide to the back of the lure during the backcast and then spring forward as the lure projects through the air. As the lure hits the water, the JET BOOST technology rebalances the lure and enables the lure to have a lifelike action when retrieving.

Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water. The result: A lineup of lures featuring the realistic baitfish patterns of SCALE BOOST lure technology that will draw aggressive bites from trophy fish.