Shimano's Gravitator 220SS ratchets glide bait technology to the next level, featuring innovative design enhancements that provide unique on-water utility and unparalleled performance. Equipped with ARMABOOST technology, the Gravitator 220SS improves casting distance over conventional designs by folding the lure into a more aerodynamic form, reducing air resistance in flight for smoother, longer casts. Additionally, the lure's unique Action Modifying Insert can be removed or inserted into the joint area of the body, allowing anglers to adjust the action based on angling conditions or fish behavior. With the insert removed, the lure exhibits a choppier, tighter action — when inserted, it limits the range of motion and creates a broader gliding presentation. The Gravitator also offers options for heightened attraction, with six available models — three featuring FLASH BOOST, which enhances light reflection for greater visibility, and others showcasing realistic baitfish hologram scale patterns through SCALE BOOST, designed to mimic the look of natural prey. This combination of features makes the Gravitator 220SS an incredibly versatile tool in both heavy cover and open water situations, empowering anglers with strike-inducing technologies and the ability to modify lure action to secure success.