New offerings promise durability, precision, and versatility for anglers everywhere
January 10, 2025 - Charleston, SC - Shimano North America Fishing, a global leader in angling innovation, unveils its newest collection of performance-driven reels, rods, lures, and line, delivering groundbreaking technologies to saltwater and freshwater anglers. From conquering offshore giants to targeting finicky freshwater trophies, Shimano’s latest offerings redefine durability, precision, and versatility.
Reels: Built to Conquer the Impossible
The iconic Stella SW returns with its most advanced iteration yet, the Stella SW D. Designed for ultimate offshore domination, the new InfinityXross technology distributes load across the HAGANE Gear for unmatched durability, while the XX Tough Drag increases heat resistance for peak performance under pressure. Shimano’s InfinityLoop optimizes line lay for increased casting distance, and the Anti-Twist Fin ensures seamless line management. The all-new Stella SW D delivers unrivaled strength and precision for anglers chasing the impossible.
The redesigned Tranx 300 B solidifies its “workhorse” reputation for fresh and saltwater use. Featuring a CoreSolid HAGANE Body, this ultra-rigid baitcaster ensures flex-free cranking power. The SVS Infinity MD Tune braking system allows on-the-fly adjustments for controlled casting, while X-Ship minimizes gear friction for relentless durability.
For a budget-friendly and dependable spinning reel option, the new Ultegra FD incorporates many of Shimano’s flagship technologies like InfinityXross for even gear load distribution, Infinity Drive for smooth power, and X-Protect for added saltwater resistance. The Ultegra FD balances performance and value for anglers everywhere.
Rods: Precision Meets Performance
Shimano expands its rod lineup with tailored solutions for diverse techniques and environments. The Compre Trolling series is engineered for Great Lakes trolling and beyond, featuring SeaGuide Zirconia guides and full-cork handles for durability and comfort during extended use.
For technical swimbait anglers, the Outlier series delivers superior strength and sensitivity through Spiral X and Hi-Power X technologies, paired with CI4+ reel seats and custom spiral EVA handles. Built for precision with big baits, the Outlier lineup is uncompromising in utility and performance.
Shimano’s Grappler A family of rods offers versatility for offshore jigging and casting. The redesigned Grappler Type C, J, LJ, and Slow J series incorporate Spiral X and Hi-Power X technologies for enhanced strength without added weight. Features like V-Hold Grip, soft tip actions, and ergonomic designs ensure comfort and control for both heavy and light tackle applications.
Lures and Line: Unmatched Adaptability
Shimano expands its jig lineup with the Ocea Stinger Butterfly Sardine Waver, designed for slow-pitch jigging. Its keel design produces dynamic fall actions — backsliding, wobbling, and sliding — to mimic wounded baitfish and trigger aggressive strikes.
The Gravitator 220SS glide bait takes lure innovation further with ARMABOOST technology for longer casts and an adjustable Action Modifying Insert that allows anglers to customize the presentation. Available in SCALE BOOST and FLASH BOOST models, the Gravitator 220SS offers versatility in open water and heavy cover.
Finally, PowerPro introduces Mxcuatro Metered line, perfect for deep-dropping and trolling. With a thinner diameter, high-strength Honeywell Spectra HT fibers, and a multi-colored pattern, Maxcuatro Metered ensures accurate depth control and enhanced sensitivity for detecting strikes.
