If versatile performance combined with sensational looks are your main considerations, the Sustain lure rod range delivers. With a wide choice of models in both extra-fast and moderate-fact actions, Sustain attains standards others fail to reach.
The first thing you'll notice about the Sustain lure range is the sensational overall look. The satin black blank, with flashes of silver and gold, finished off with anodized metal trim matches the reel of the same name, and screams class in an understated way. But there's so much more to this high performance range than just good looks.
For a start, Sustain offers versatility. Irrespective of which model you choose, you'll be amazed how you can swap fishing styles with ease. With a huge range of extra-fast and moderate-fast Spinning models to choose from, plus two stunning Baitcasting options, you really are spoilt for choice.
The High Modulus Full Carbon blank of the Sustain also benefits from Spiral X technology. This helps overcome blank twist and increases rod strength, whilst keeping the weight low. The result is improved casting accuracy, more power transmission, increased lure control, and improved fish-playing performance. How's that for versatility?
No matter if you fish in freshwater or in-shore saltwater, from monster pike to small lightweight saltwater rock fish, there’s a model in the range to suit you. All rods are fitted with Fuji K-type Alconite guides and Shimano Ci4+ reel seats which reinforce the quality and effort put into the design of this stunning range.
The models with extra-fast actions cast superbly and have sensitive tips combined with a powerful middle, making them perfect for both long range hardbaits for pike or Sea bass and also jigs and softbaits for zander and perch. The models with moderate-fast actions are more suited to crankbait fishing, are a little easier to cast when using smaller lures and benefit from a semi-parabolic playing action that will give you the confidence to pile on the pressure when required.
There are also two very special Baitcasting options that are simply breathtaking.
Sustain - any time, any place, any where.

Danny Parkins - With a total revamp in styling for 2022 these Sustain rods are even more stunning that than the previous models! Not only do they ooze JDM styling the blanks are crisp and sensitive yet have ample backbone for when you have to make it count! The 78m Spin model I’ve been using is the perfect weapon for touch fishing in the saltwater for Wrasse and Bass. It’s 7-28g casting weight is perfect for all techniques from Texas to top waters, it has you covered. Longer rear handle/butt is perfect for tucking under your armpit when playing hard fighting fish which is a great addition.