The CHUG WALKER combines a modest popping sound that does not cause excessive pressure with a nimble walking action. The center of gravity is concentrated at the end of the lure with a special weight that is integrated with the hook eye to save space, pursuing a balance that responds linearly to rod action. Even fish that do not respond to the popping sound alone alone can be turned on by persistent enticement. The float posture is adjusted so that the lure is more likely to be sucked into the water by fish. Offset hook eye and dimple on the tail are also carefully designed to improve hooking.