WORLD POP

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first lure of its kind to incorporate Shimano's FLASH BOOST technology. This innovative and proprietary technology suspends foil on micro springs within the lure body to create a continuous flash that mimics a wounded baitfish, even when paused. SCALE BOOST technology utilizes a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern. With the distinct ability to be fished with a walk-the-dog action with continuous rod twitches or create large pops with a sweep of the rod tip, the World Pop 69F FB champions BOOST CONCEPT technology to draw aggressive strikes from trophy bass.

WORLD CRANK

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites from trophy fish. Featuring Shimano's proprietary FLASH BOOST technology — a foil suspended on micro springs within the body of the lure — the World Crank emits a continuous flash that mimics a wounded baitfish, even when paused. The lure's large front lip creates an aggressive swimming action that reaches depths of 10 to 12 feet with a constant retrieve. FLASH BOOST technology proves deadly during the retrieve when attacking deep strikes zones. When paused, the lure slowly rises with a wobble that activates FLASH BOOST to resemble the quivering action of a wounded baitfish. The WC-73F FB also capitalizes on Shimano's JET BOOST technology to increase casting distance, enabling an angler to work the water column more efficiently. SCALE BOOST Technology utilizes composite-pitch holograms to provide the WC-73F FB with lifelike scale patterns to fool even the wariest of trophy bass. Dive deep with Shimano's BOOST CONCEPT, fish the World Crank FB.

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WORLD MINNOW

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish on the pause. The World Minnow 115SP casts up to 22% further than similarly sized lures and dives from depths of 4 to 6 feet, plus the erratic side-to-side darting action will trigger aggressive bites from trophy bass.

WORLD DIVER

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the retrieve and mimics a wounded baitfish on the pause — a combination that's sure to trigger a bite from the wariest of bass. The World Diver 99SP's small profile and deeper diving depth (6 to 8 feet) make it the ideal lure for targeting suspended fish.