New for 2021, Shimano Introduces BOOST CONCEPT within its lineup up new Freshwater Lures — World Minnow 115SP and World Diver 99SP — to bring industry-leading innovation to the bass fishing market. Learn more about these technologies below:

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Shimano engineered its innovative and revolutionary FLASH BOOST technology to constantly emit a fish-attracting flash during the retrieve, even on the pause. FLASH BOOST technology suspends reflective foil on micro springs within the clear section of the lure body and provides an action designed to mimic the movements and flashing behavior of an injured baitfish. Entice bites from even the most finicky of fish with FLASH BOOST technology.
Shimano designed JET BOOST lure technology to give anglers the upper hand by increasing casting distance and accuracy compared to a lure of similar weight and dimensions. JET BOOST lure technology capitalizes on the centrifugal force of an angler's cast by allowing the internal weight to slide to the back of the lure during the backcast and then spring forward as the lure projects through the air. As the lure hits the water, the JET BOOST technology rebalances the lure and enables the lure to have a lifelike action when retrieving.
Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water. The result: A lineup of lures featuring the realistic baitfish patterns of SCALE BOOST lure technology that will draw aggressive bites from trophy fish.
Shimano leverages its ARMA BOOST technology to increase a lure's casting distance by folding a jointed lure into a compact shape, reducing air resistance and minimizing the chances of the lure spinning during flight. As the angler casts the lure, ARMA BOOST technology enables the lure to disconnect from an internal magnet that forces the body to fold into its compact shape. Once the lure hits the water, the lure's body reengages with the magnet to create a smooth and natural swimming action — a characteristic of premium jointed swimbaits.