E.I. Anti-Corrosion Surface Treatment

Washing your reels
Most people know that spraying the reel with a high pressure stream of freshwater or to use the saltwater washdown on boats are big no-no's. But most of us don't have time to completely tear down our reels after each trip, clean and relube them. So what to do? We recommend a light freshwater rinse and wipe down after each trip and full service at least every 6 months to prevent corrosion on any reel used in saltwater.
Braided line
It is no mystery that it retains water. And when you are using it in saltwater, this saltwater is sitting on your reel. Like not brushing your teeth, you are allowing your reel to get cavities. Any reel, no matter the type of anodization, is subject to corrosion if salt is allowed to sit and work its evil magic on the aluminum. Many people remove all of the braid from the reel when they store their reels, others rinse the line with freshwater. Either way, it is a major nuisance and hassle, and time that could be spent doing other things.
Until now
The new E.I. Surface Treatment drastically increases the corrosion resistance of the reel. E.I. is used on the Spool, Frame and Sideplate (the most common spots where cancerous corrosion begins). This couple with the use of S A-RB (Shielded Anti-Rust Bearings), and drain holes to allow saltwater to escape the reel whether sitting on a shelf or vertically in a rack, give us so much confidence in the reel's durability that if you register your Talica online, you will receive an additional year of warranty. That's 2 full years! (Plus it is part of our Platinum Service Program that guarantees a 48 hour turn around.)

When aluminum is used on reel parts it is typically either diecast or forged and then machined. Die-casting uses molten metal that then cools. This leaves a lot of microscopic cracks and pores in the metal. Forging, while producing a much more dense finished material, also has these pores, but a lot less of them. Then, when the reel is anodized, the anodization fills many of these pores and cracks, but not completely. This gives salt a place to camp out and do its deed.

With E.I., after the anodization process if finished, a second layer of surface treatment is added. This Treatment is forced into the remaining surface impurities. This gives salt no hideout, and also results in an extremely smooth-to-the-touch finish. (So don't forget to back your spool with tape or a few wraps of mono before installing your PowerPro!) A reel with the E.I. Surface treatment has more than double the corrosion resistance of a standard anodized reel.

So go ahead and use that light freshwater rinse and wipedown. Put the hose on your line (not high pressure) and flush the excess salt out (it will keep it from stinking anyway!), and be done with cleaning your reel in less than a couple minutes.

Sure, you will still need to have the reels serviced each year to be sure the gears and drags are regreased, but we will send you a coupon for a free clean and service, as well as an additional coupon for 50% off another service down the road, when you register online!