S-Concept

S-Concept represents Shimano's initial philosophy on which many of our spinning reel have been designed. The three basic ideas that are inherent in the S-Concept are Smooth, Silent and Strong.

• Smooth rotation and comfortable retrieve, coupled with excellent drag performance and longer casting distance, leads to our smooth, flawless operation.
• Silent operation of parts within the reel's construction represents the attention to tight tolerances, reducing excessive noise and resulting in the silent operation of our reels.
• Strong, solid and functional construction leads to powerful torque and durable drivetrains. This gives anglers the strength and confidence they need to battle elusive gamefish.
• The new sizing of our S-Concept reels offers anglers a bigger spool and smaller body, resulting in a lighter, more comfortable fishing experience without sacrificing line capacity.

The end result are reels offering anglers smooth, silent and strong reels that are designed for years of fishing use. The knowledge of fishing and the minds of Shimano's engineers have given today's angler state-of-the-art reels that are ready for any challenge.