Larry Dahlberg – The Hunt for Big Fish on NBC Sports Network – “What do you get when you a cross a Curado reel with D8 Caterpillar tractor? It’s called a Tranx! Shimano provides muskie anglers with both strike-triggering fast retrieves along with long casts. It’s the ultimate big fish catching reel.” more

IRVINE, Calif. – New for 2012 Tackle Year – With a more sensitive graphite blank – now IM-9 – and a unique reel seat so that you hand is in contact with more of the blank, Shimano introduces its new Compre rod series. Now with 59 models with a major focus on technique specific rods for bass anglers, Shimano also continues its emphasis on muskies anglers, those looking for ... more

IRVINE, Calif. – New for 2012 Tackle Year - Anglers familiar with Shimano’s Clarus rods are in for a treat. The entire series, from drop-shot bass rods and ultra light trout rods, to inshore salt to heavy-duty salmon and steelhead rods, has moved up a notch with new IM-8 graphite blanks, new Shimano designed, proprietary reel seats (on the casting models) and handles and ... more

IRVINE, Calif. – New for 2012 Tackle Year -- With an eye on providing anglers with the exact rod they need for any situation, Shimano brings a larger presence to salmon and steelhead fishing with technique specific models to its new Clarus series. The new rods – 32 in total joining the 94 models in the full Clarus series - are lighter and more sensitive yet tough enough to... more

IRVINE, Calif. – New for 2012 Tackle Year – Going back to when first introduced in 1995, Shimano’s Citica baitcasting have provided anglers with solid, fish-catching performance and reliability. And now, the Citica series starts a new life with the introduction of Citica 200G7, 200G6 and left-hand retrieve 201G6, and 200G5. Identical in size and features, the reels differ... more

IRVINE, Calif. – New for 2012 Tackle Year – A decade-long standard for the serious bass angler, Shimano’s Chronarch baitcasting reels jump to new level of performance with the 2012 models. The new Chronarch E series now includes 200 and left-hand retrieve 201 size reels in 7:1, 6.5:1 and 5.5:1 gear ratios, and compact-size Chronarch 50 and left-hand retrieve 51 reels in 6:... more