Feds to 60 Million American Anglers: We don't need you
IRVINE, Calif. USA – October 5, 2009 – A recently published administration document outlines a structure that could result in closures of sport fishing in salt and freshwater areas across America. The White House created an Interagency Oceans Policy Task Force in June and gave them only 90 days to develop a comprehensive federal policy for all U.S. coastal, ocean and Great... more
Shimano's New Lightweight Stradic Spinning Reels
IRVINE, Calif. — ICAST Show Intro - New for ‘09/‘10 – When the situation is lightweight finesse bait fishing, Shimano adds two new Stradic spinning reels to its line-up, both constructed with ‘CI4’ – a reinforced carbon fiber that allows its reel development staff to design ultra-light frames and sideplates. Two front-drag models are available, including the Stradic CI4 10... more
Talica 2-Speed Reels - new for 09/10
Designed for use with PowerPro with steep, high max drag curves.

IRVINE, Calif. — ICAST Show Intro – New for ‘09/’10 – While common sense says that fly-lining live bait on small lever drag reels to catch big fish would be an oxymoron, Shimano defies this logic with its new Talica 2-speed lever drag reels. The series include the Talica 8II and Talica 10II, designed for fis... more
Shimano Re-designs its Classic Baitrunner Reels
IRVINE, Calif. — ICAST SHOW INTRO – New for ‘09/‘10 -- In what has been the ‘go to’ reel for live bait fishing situations, Shimano’s BaitRunner spinning reels have been used with much success for more than 20 years by guides and anglers worldwide. While keeping its secondary drag system to allow baits to swim free with the bail closed, Shimano launches an entire new line o... more
Shimano Goes Small for Light Line Fishing
IRVINE, Calif. – NEW FOR ‘09/‘10 - ICAST Show Intro – At a half ounce lighter than the 100 size reels, Shimano offers two new Core baitcasting reels, designed for light line finesse fishing and with the smallest profiled ever in a Shimano reel. The reels include the right-hand retrieve Core 50Mg7 and the left-hand Core 51Mg7. Both reels weigh in at 5.5 ounces. more
Take the Traditional Approach for Salmon
IRVINE, Calif. — ICAST Show Intro – New for ‘09/‘10 – Targeting salmon by mooching – dropping bait down to the right depths with a heavy sinker or with a downrigger– is a long-time traditional, and effective, technique. Anglers on the waters in the Pacific Northwest and British Columbia – and even on the Great Lakes – can now look to Shimano’s new Moocher Plus reels to kee... more