News

Seeing Is Believing - Rely On Hi-Vis Braid Colors For Fishing Success

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What are the benefits of fishing with Hi-Vis braid from PowerPro? Walleye Capt. Paul Powis and smallmouth ace Derek Strub share some of the reasons they use Hi-Vis line to improve their fishing success and efficiency!

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Shimano Curado Rods

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Launched at ICAST 2017, the Curado rod series is the perfect match, both in look and technique, for the new Curado K baitcaster. Shimano Curado rods feature a mixture of versatile and technique-specific actions, covering the spectrum of techniques for hardcore bass anglers. The Curado rods are loaded with high-end features for high end performance. With a name like Curado, you’d expect nothing less.

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Join the Curado BASS Slam Challenge!

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Here's your chance to win a new Curado K and be entered to win an all-expense paid day trip of fishing with one of Shimano's pros. All you have to do? Complete the Curado BASS Slam challenge!

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Featured Saltwater Spinning Reel: Socorro SW

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This week we're featuring one of our saltwater spinning reels, the Socorro SW. The Socorro was released in 2016, specially designed for inshore, offshore, and nearshore anglers with durable saltwater-rated features. Equipped with long-lasting Hagane gearing, the Socorro reels give you the strength for both inshore and offshore action. Combine the powerful, durable gears with X-SHIP technology, the Socorro offers the ultimate in smoothness and power in a $129.99 package.

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Announcing The Curado BASS Slam

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The new Shimano Curado K is one of the most versatile and durable baitcasters ever. To prove its versatility, we're taking it on the road with one goal in mind...to defeat the "Angler's Ultimate Challenge," the BASS Slam. Over the next three weeks, Team Shimano and special guest Keith Combs will be traveling across the United States to catch every black bass species with only one reel, the Curado K. 

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NEW Shimano Sustain FI

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Learn more about the new Shimano Sustain FI, winner of ICAST's Best Saltwater Reel. Made to handle the toughest conditions.

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NEW Saltwater-Safe Chronarch G

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The Chronarch G is packed with Shimano's most advanced technology, built to deliver the top level performance enthusiast saltwater anglers require. We looked to anglers wading off the coast of Texas and specially designed the the Chronarch G with Gulf Coast anglers in mind. This baitcaster is built for anglers targeting redfish, speckled trout, and any light inshore species. 

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New "OVER 8" Expride Models

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The 2017 Expride series now features four new OVER 8, or over eight feet, rods. Made to match the new fishing styles and new rules put forth by Bassmaster.

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New Shimano Rods For ICAST 2017

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See all the new Shimano rods released at ICAST 2017, including the new Curado rod and over 8-foot Expride models.

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New Shimano Reels for ICAST 2017

See the new Shimano reels, spinning and casting, released at ICAST 2017. Including the brand new Curado K, Sustain FI, and Exsence.

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What's The Difference Between the Shimano Curado K and Curado I?

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What's different between the new Shimano Curado K model and the previous generation? We break it down for you in the latest blog post.

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Introducing the NEW Shimano Curado K

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The NEW Shimano Curado is here, with a new look and updated features. Launching July 2017.

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Shimano Survivors | Sahara Performs After A Year Underwater

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How strong is your spinning reel? This Shimano Sahara not only lived to fish another day after being submerged for one year, but caught a limit of walleyes for one lucky angler! Read Shimano fan's letter to the Shimano Customer Service team...

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Shimano Father's Day Gift Guide

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Father's Day is coming up quick (it's June 18th, FYI) and you know that Dad always needs new fishing gear. Show him your thanks for his constant love and support, for taking you fishing for the first time and teaching you how to cast, for always being your backup fishing buddy. To help inspire you, we've put together a list of favorite rods, reels, and lures for different types of fishing, for different types of dads. Whether he's bassin' in neighborhood ponds or chasing tuna in the Pacific - Shimano has something for him.

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Shimano Experience Team Summer Schedule

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The Shimano Experience Team wants to meet you! See the summer schedule to find out when we're coming to your area...

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Flat Fall Jigs For Bluefin Tuna

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If you are an angler in Southern California, you know that the spring and summer bluefin tuna bite cannot be missed. SoCal captains and anglers are seeing success with the Butterfly Flat Fall jigs, but that's no surprise to us. The Shimano Butterfly Flat Fall Jigs are a unique concept, exclusively designed by Shimano for more BFT success.

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2017 Chronarch MGL

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Learn more about the 2017 Chronarch MGL, one of our new offerings for freshwater fishing this spring. New technology enables anglers to cast farther with a smoothness and durability you have come to expect from Shimano's reel arsenal.  

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The Maxcuatro Advantage: 25% Thinner Braided Fishing Line

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Maxcuatro, the braided fishing line from PowerPro, is 25% thinner than the original with the same strength – giving every angler, salt or fresh, unique advantages. Maxcuatro won 2015 ICAST Best in Show - learn why here. 

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Keith Combs' Post-Spawn Bass Fishing Tips

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In east Texas, Keith Combs’ backyard, the water temperatures in local lakes are hitting about 72-74 degree temperatures, marking the beginning springtime bass fishing. The post-spawn phase is one of the best times to fish, but it can also be one of the worst times if you miss it. All over the country, warmer water means post-spawn is coming or is already here…
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New Shimano Tranx 300 & 400

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Tackle anything that swims in freshwateror saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perfect for throwing big baits and catching big fish. Plus, Shimano’s new CoreProtect water resistant technology provides long-lasting durabilityin the harshest environments.

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New Shimano Rods for 2017

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Announcing the latest rod lineup from Shimano, including four brand new models and two redesigned fan-favorites. Every angler will be able to find the rod that’s right for them with a wide range of prices, technique specific models, and new colors!

Meet the redesigned Compre and Convergence, and brand-new Exage, Scimitar, Stimula, and Talavera…Available March 2017. Brand new from Shimano USA.

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Catch More Redfish & Snook This Winter

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As a full-time guide and Shimano pro staffer in Southern Florida, Captain Danny Latham knows a thing or two about targeting redfish and snook in the winter months.

Hear from Captain Danny about how to adapt to cooler water and spooky fish, plus find out the best setups for flats fishing. 

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Catching Winter Steelhead in the Pacific Northwest

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Learn three tried & true methods for targeting winter steelhead and the setups you need in the Pacific Northwest from Shimano/G. Loomis pro staffer, Jake Reardon.

Jake has fished extensively in the Pacific Northwest and shares his favorite techniques and tackle, including rod, reel, and line to target that elusive winter chrome. Forget the forecast! 

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Shimano's Inshore Spinning Reel: Stradic FK

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Released in 2015, the ICAST Best in Show award-winning Stradic FK is one of Shimano's best inshore spinning reels. Packed with Shimano features and thoughtfully designed to improve your experience on the water, you can target almost every inshore species! The Stradic is a go-to inshore reel for our Pro Staff team, learn why here! 

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Holiday Gift Guide

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Not sure what to buy the angler in your life? Let Team Shimano make your holiday shopping easier with our holiday gift guide for freshwater and saltwater anglers. We're focusing on products under $200, available in stores right now, and would be a perfect addition to any angler's arsenal.

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Simple Baitcaster Maintenance Tips For Saltwater Fishing

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Without proper cleaning, salt and dirt can damage the inside and outside of your reels. Shimano recommends a good cleaning when you get home, but it doesn’t have to take forever. 

Learn quick and easy cleaning tips for your baitcaster after using it in saltwater from Shimano's reel expert, Doug Bouse.

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Pitching Jigs For Fall Walleye with Eric Olson

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Eric Olson is a veteran walleye angler and Shimano pro staffer from Red Wing, Minnesota. Learn some of his key strategies that he uses while pitching jigs for fall walleye. It could help you land more voracious fish than ever this fall season!

Job number one of the walleye angler? Moving to find the active fish. Keep in mind these fish are in transition so you'll have to keep moving to find them...

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